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Know The Influence of Music on Consumers

Research suggests that the influence of music on consumers is profound.  Music can alter a consumer’s mood, which in turn, alters their purchasing habits.  This can be explained by the pleasure, arousal, and dominance (PAD) model.  The PAD states that the...

The Science Behind Background Music

Whether music is over the airwaves in a store, or heard by a customer on hold, background music immediately sets a unique mood. Considerable studies have been done in recent years about how background music affects people. Studies have shown that background music can...