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Know The Influence of Music on Consumers

Know The Influence of Music on Consumers

Research suggests that the influence of music on consumers is profound.  Music can alter a consumer’s mood, which in turn, alters their purchasing habits.  This can be explained by the pleasure, arousal, and dominance (PAD) model.  The PAD states that the physical environments influence people through their emotional impact. How music influences consumers can be broken down into […]

How to create peace in the open office environment

How to create peace in the open office environment

Love it or hate it, the “open office” concept is a trend that will probably bewith us for a while. The idea is that open offices promote collaboration, and allow more people to work in less space. While beautiful in design, open office spaces are often noisy,

Alternative uses for your Security Cameras for added benefits

Rethinking benefits of security cameras

When a business installs an IP camera, undoubtedly the primary use case is to monitor for intruders after hours. However, most will soon discover a number of other useful applications for a well-placed surveillance system. We’ve gathered 6 common advantages to having an IP camera that can benefit your business.

Are your hold practices wasting your customers’ valuable time?

Are your hold practices wasting your customers' valuable time?

You have just lost a customer from poor service.  Money walked out the door because you didn’t value their time?  You have a problem and we’re your best friend to solve it. “The average small business loses half its customers within three years.  That grim statistic comes from [a] serial entrepreneur, speaker, and consultant Barry Moltz, […]

3 Cardinal Sins of on Hold Messages

3 Cardinal Sins of on Hold Messages

Some organizations make the mistake of thinking that a custom on-hold message is “extra credit” – an optional accessory they can get around to when the time is right. But when you really analyze the situation, it quickly becomes clear that a powerful on-hold message script is essential right from day one.

Creating the perfect escape through music

Creating the perfect escape through music

Creating the perfect escape through music just became easier thanks to a study conducted by the British Academy of Sound Therapy. Weightless by Marconi Union solidly took the number one spot, making listeners 11% more relaxed than any other song. Listeners’ anxiety levels fell a remarkable 65%, a full 35% lower than their normal resting rate. […]

The Science Behind Background Music

The Science Behind Background Music

Whether music is over the airwaves in a store, or heard by a customer on hold, background music immediately sets a unique mood. Considerable studies have been done in recent years about how background music affects people. Studies have shown that background music can even influence customers into impulse purchases. Specific genres become emotional triggers […]