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Sound/Video Articles

Integrating Business Technology for a Controlled Customer Experience

There is great value in investing time and resources into the things that will help increase productivity, creativity, security and enthusiasm. Integrating business technology into the customer experience can have many benefits. When you know what you are investing...

Know The Influence of Music on Consumers

Research suggests that the influence of music on consumers is profound.  Music can alter a consumer's mood, which in turn, alters their purchasing habits.  This can be explained by the pleasure, arousal, and dominance (PAD) model.  The PAD states that the physical...

A new contender is causing a stir among message on hold and music source providers

For years businesses have been using popular streaming services. Any glitch in internet connectivity would bring down the music and on-hold messaging right along with it. Sound Suite changes that. Sound Suite is causing a stir among competing message on hold and...

How to breakthrough to callers on hold and increase profits

Putting customers on hold is an inevitable if much-maligned tool for customer service and sales professionals. However, the customer's time on hold does not need to be a waste for you or for them. If you find a way to communicate your sales message on hold and find a...