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Know The Influence of Music on Consumers

Research suggests that the influence of music on consumers is profound.  Music can alter a consumer’s mood, which in turn, alters their purchasing habits.  This can be explained by the pleasure, arousal, and dominance (PAD) model.  The PAD states that the...

How to create peace in the open office environment

Love it or hate it, the “open office” concept is a trend that will probably bewith us for a while. The idea is that open offices promote collaboration, and allow more people to work in less space. While beautiful in design, open office spaces are often...